Cheeky's is a vintage brand run my sister duo Annie and Becky.
Founder Becky fell in love with vintage denim after buying her first pair of Levis 501's at a young age. "I got my first pair and this became my uniform, it's amazing how a good pair of jeans age with you".
Becky began to collect vintage denim which became the starting point of company Cheeky's.
In a world where fast fashion is taking over and the fashion industry is one of the main offenders in polluting our planet, Becky wanted to create a brand which was sustainable and timeless,. Personally hand picking each pair of vintage Levis 501's Becky describes how each pair tells its own unique story.
"Denim should be the foundation of every wardrobe, supporting the pieces you style with it, our timeless denim can be worn and adored forever."